COFCO Corporation launched its own-developed online shopping website, www.womai.com, on August 18, 2009.
The online shopping market is expanding rapidly in China recent years, the total turnover of which amounted to RMB 130 billion Yuan in 2008. Online shopping is more and more popular among Chinese consumers. B2C online shopping websites is witnessing huge market potential. Besides, COFCO is China’s largest grain, edible oil and branded food enterprise boasting rich resources and great strengths which have already laid the cornerstone for COFCO to develop its own B2C online shopping website.
COFCO started its investment in developing this website from 2008, which features its size, security and variety. The website is devoted to convenience for consumers in shopping. What consumers buy on it will be delivered to their homes.
The website currently offers a wide variety of food and beverage, such as snack food, grains and edible oil, instant food and beverage, biscuits and cakes, baby food, fruit juice, wine, beer and alcohol, tea, seasoning, and breakfast, which consists of COFCO’s own branded products and high quality imported ones. Based on analysis of and experience in online shopping behavior and habits, www.womai.com is able to innovate in and even tailor its products according to online shoppers’ needs. When launching a new product, COFCO does not have to talk with distributers or retailers as before, which proves costly and taking time. Now COFCO is able to interact with consumers online, which also enhances success in launching new products.
The website will cover the whole market of Beijng soon after its launch in August and expand to other metropolises like Guangzhou and Shanghai. It is built to become China’s leading B2C online shopping website.
