On April 8, Mengniu Dairy Group and Shanghai Disney Resort signed a strategic alliance agreement which recognizes Mengniu as the official provider of Shanghai Disney Resort, paving the way for Mengniu products to enter Shanghai Disney Resort.
Mengniu will open an ice cream shop and operate ice cream carts in Shanghai Disney Resort, selling dairy products including milk, yogurt and ice cream. In addition, Mengniu will have an integrated brand presence at a variety of locations throughout Shanghai Disney Resort, where it will develop a series of marketing campaigns.
Ms. Sun Yiping, Chief Executive Officer of Mengniu Dairy said that Shanghai Disney Resort is one of the most anticipated new tourism destinations and Mengniu looks forward to providing through this strategic alliance a wide-range of great tasting and high quality products for guests visiting the resort and consumers.”
According to the latest AC Nielson statistics, Mengniu’s liquid milk continues to rank first in terms of market share. By the end of December 2014, Mengniu had an annual capacity of 8.1 million tons of dairy products with annual sales revenue of over RMB 50 billion Yuan. In March, 2014, Mengniu was added to Hong Kong’s Hang Seng Index, becoming the first blue chip stock among China’s dairy product enterprises.
