From June 28th to 30th of 2012, the Exhibition of Information Technology and Industry Integration was held in Beijing International Convention Center by the Ministry of Industry and Information Technology. COFCO Corporation, as an outstanding contributor to this field, was invited to the event, exhibiting relevant achievements.
COFCO showed its whole chain information management system in a vivid way. It established the whole chain management system based on the information network, covering each and every critical link including the very original, planting, supplier, project construction, R&D, processing, storage, logistics and end market. These links are managed to form synergy to ensure food safety. COFCO’s well-known brands including Fortune, Great Wall, Lohas, Le Conte, Tunhe, Jojok, China Tea and Cereal Way are all developed this way. Customers can enjoy nutrition, health and safety.
Take Great Wall wine for example. COFCO set up the information control center system, using intelligent production line and equipment to manage the whole process of making wine. Computers are used to monitor soil, sunshine, rain and wind. Intelligent equipment is used to monitor alcoholic strength, sugar degree and temperature.
So COFCO is enabled to be partner of the Chinese Olympic Committee and Chinese Sports Delegation from 2012 to 2019. COFCO makes contribution to the society in its own way.
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