COFCO’s Great Wall wine had been the market leader for eight consecutive years, according to the survey conducted jointly by China General Chamber of Commerce and China National Commercial Information Center. This result was announced at the 19th News Conference for Sales Statistics of Key Large-Sized Retailers of China.
The survey was supported by over 800 businesses throughout the country and the statistics were based on the monthly monitoring data and the yearly sales data of large-sized retailers of China, which was reliable and persuasive.
According to the production data released by the Bureau of Statistics of China, Great Wall has increased by 15.55%, accounting for 22.91% of the market share, 30.97% of the total sales and 17.66% of the market coverage.