COFCO was rewarded for its marketing campaign for Shanghai Expo by 2010 CBN Marketing Festival on November 15, 2010.
As the event committee highly praised of, which was chaired with honor by Khotler, Father of Marketing, COFCO’s marketing campaign integrated COFCO’s brands and products, consistent with COFCO’s business integration strategy and Shanghai Expo’s theme, Better City, Better Life. It was typically successful. In particular, there were also follow-ups to COFCO’s marketing campaign.
