China Tea
China Tea Co., Ltd. takes "Chinese tea, Choose China Tea" as its brand proposition, "Fine Tea in China Tea" as its business philosophy, with the mission to expand tea industry, strengthen tea technology and enrich tea culture, and we are committed to building the tea industry into a pillar industry for rural revitalization, and creating a healthy and beautiful life for consumers with tea products and services.
Founded in 1949, China Tea was the first state-owned professional company since the founding of the People's Republic of China and has made important contributions to the national economic construction.
China Tea is a time-honored China enterprise recognized by the Ministry of Commerce, which was selected as the Xinhua News Agency National Brand Project in 2019 and CCTV's "Brand Power Project" in 2021; its business volume has ranked in the forefront of the top 100 tea companies for many years; "China Tea" brand has been selected as "My Favorite Chinese Brand" for many times. "China Tea" brand products have been served for major state activities as "National Tea" and it becomes a business card representing China and enjoys an international reputation.
China Tea continues to explore a modern enterprise system with Chinese characteristics. Driven by "standard, chain, technology, brand, channel, and product", we optimize the industrial layout, deepen mechanism reform, enhance brand marketing, achieve steady growth, lead the industry forward to high-quality development.
Tea Standard
China Tea has participated in the formulation of national, industry and local tea standards for many times, and was successfully selected as the leader of enterprise standards. With the establishment of “China Tea Technology Committee”, China Tea has formulated 9 product standards for Black Tea, Green Tea, Jasmine Tea, Oolong Tea, White Tea, Pu’er Tea, Dark Tea, Liupao Tea and Teabag, and 5 technical appraisal specifications for aged White Tea, aged Black Tea, aged Liupao Tea, aged Pu'er Tea and aged Oolong Tea, leading the industry to develop with high standards.
Production Chain
From the tea garden to the teacup, China Tea has accomplished the overall management and control of the industrial chain and distribution. China Tea established standardized tea gardens in northern Fujian (oolong tea and black tea district), Xishuangbanna & Lincang in Yunnan (pu'er tea and black tea district), Qiandao Lake & West Lake in Zhejiang (green tea district), Huangshan in Anhui (green tea district), Suzhou, Jiangsu (Dongting Biluochun tea district), Wuzhou, Guangxi (Liupao Tea district), Anhua, Hunan (Dark Tea district), and Chaozhou, Guangdong (Fenghuang Dancong district). With the fully control of high-quality tea resources, China Tea has 16 tea production factories in 6 major production areas of Fujian, Yunnan, Guangxi, Hunan, Anhui, and Zhejiang, total controlled tea gardens have reached 170,000 mu, with a production capacity of over 30,000 tons per year, accomplishing full coverage of various products and teas.
Technology
China Tea owns several “High-Tech Enterprises”, 4 tea masters who receive special allowances from the State Council and 28 senior professional technical masters, and is the pioneer of the processing technology of ripe Pu'er tea, new type white tea, black tea and instant tea. In recent years, China Tea Technology Company, a joint venture between China Tea and COFCO Nutrition & Health Research Institute, has formed a domestic leading commercial tea industry science and technology service platform, a professional laboratory, and a large comprehensive R&D experience center, by means of the application research of tea ingredients, flavor and health effects, the development and introduction of new key processing technologies such as standardized processing and fermentation technology. It promotes the upgrading and application of modern fermentation technology, continuously explores in-depth processing extraction technology, and continue to drive the optimization and upgrading of the tea industry.
Brand
In 1951, China Tea established the first tea trademark "Hongbazhong" in New China. which was designed with a green "tea" character in the middle, surrounded by eight red "Zhong” character, representing the green tea produced by Red China, with the meaning of "Chinese tea is sold to all directions". The "Hongbazhong" trademark has successfully gone abroad. Through non-governmental trade, it has broken trade barriers and promoted the development of New China's diplomatic career. At the same time, by exchanging exports for import, it helped accumulate valuable foreign exchange reserves for New China and provided the basic conditions for importing strategic materials, machinery and equipment. For the first time, it set up a banner for the tea brand of New China. Starting from the first "Hongbazhong" tea trademark, generations of Chinese tea people have continued to struggle and forge ahead, creating a best-selling brand at home and abroad. The core brand of "China Tea" and brands such as "Sea Dyke", "Butterfly", "Monkey King", "Wooden House Century" and "Longguan" are deeply loved by consumers.
Channel
China Tea has established a channel pattern covering distribution and wholesale, store chain, e-commerce and modern special channel, with more than 2,300 stores nationwide and 42 stores at Tmall, Jingdong, TikTok and other platforms, ranking first in Double 11 shopping festival for many consecutive years. At the same time, China Tea has formed a regional pattern of "headquarter market + key sale zones" to meet personalized needs of consumers in various regions and refine regional markets. In recent years, we have increased export of brand products, and accumulated a large number of strategic customers in overseas markets such as Europe, Eastern Europe, Russia, Central Asia, Southeast Asia, North America, Japan, and Africa, so that you can find our fine teas all over the world.
Product
China Tea adheres to the ingenuity of craftsmanship with the concept of "Fine tea in China Tea", engaging in comprehensive tea products including black tea, oolong tea, jasmine tea, white tea, Liupao tea, Pu’er tea, dark tea, green tea, etc., and creates "Gold China Tea", "Seal Pu'er Tea", "Yellow Tin Old Shui Hsien", "Sea Dyke Black Tea No. 1", "Longguan Longjing", "Laoshu White Tea", "Dream Butterfly Jasmine Tea", "Wooden House Century Dark Tea", "Foreign Trade Daluo Tea" and other classic products, and passed the ISO9001 quality management system, ISO22000, FSSC22000, HACCP, AEO advanced certification, Rainforest certification and other 51 certifications, creating safe and secure products for consumers. Taking advantage of its strength in quality control and blending technology of tea raw materials, China Tea has become the most important supplier of tea raw materials in China, and is a strategic partner of major domestic tea beverage enterprises such as Uni-President and Nongfu Spring.
China Tea will persist in the original intention of "seeking tea for the country", implement the new development concept during the "14th Five-Year Plan" period, actively integrate into the national rural revitalization strategy, drive the transformation and upgrading of the tea industry to scalization, standardization, modernization and internationalization with high-quality development, become the world's leading tea enterprise, and dedicate tea, the oldest and most attractive natural health drink, to consumers, so that China tea culture can be promoted and enriched globally.
WEBSITE: www.chinatea.com.cn
CONTACT: +86(010)-8501 8181
